he also analyzed leadership, communication and the use of words in the presidential campaigns. this is about an hour and 15 minutes. >> i spent a lot of time in this area. this is a holiday place for me. my relatives actually lived in the hills, so every holiday for about two decades this is actually where we came every christmas and thanksgiving and so forth. so it is a great honor to be back here. tell you a little bit about myself. when i was in third grade we moved to california anyone know where the park is? lived in this small town in california, and i had about the same ten kids i went to school with every year until late trade and then when i got into high school we were in love valley and picked up a lot more classmates. so i grew up small i guess you'd say. we did a lot of direct activities, camping, fishing, hunting, played ball. and so, you know, he eventually i ended up at santa barbara and i think having grown up rural and kind of small i never imagined i could work in the white house or be part of a political campaign like the obama campaign. and so, i loved the